Facebook Local product manager Aditya Koolwal tells me the goal was to “Make it as lot easier to do certain kind of looks ups that are very common when making plans with friends.” For now, he tells me Facebook Local won’t feature ads from businesses and events trying to stand out, but says “we’ll think about advertising way further down the line.”
Facebook first launched the Events app just over a year ago to help that one friend who rallies everyone to go out find where to bring everyone. It was useful for seeing Event invites and wall posts in one place, and seeing nearby happenings on a certain day. But it was a bit buggy, redundant with the main Facebook app’s event feature, and ruled out place that were fun every night rather than just when they threw parties.
